AEX (Augmented Editorial Experience) is an exclusive technological offer making every journey an opportunity to learn and grow. A concept combining mobility, onboard experience, and quality editorial content.
Thanks to artificial intelligence, AEX offers exclusive editorial content that can be experienced individually or inviting passengers to exchange, all of it depending on the time of day, the vehicle's localization and the people onboard. Self-learning, it adjusts and personalizes the suggested content as it gathers knowledge on its users' habits and interests, while continually offering content opened up to the world. Commanded by voice, the audio content is fully interactive, like a website, allowing the user to search, explore, select and even share. Modular by design, it adjusts to the travel time et can be sent on other devices to continue the experience outside of the vehicle.
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